Daily news and analysis on the crypto market, creator economy, and influencer marketing from Cozmos — the marketplace connecting brands with crypto creators.
PayPal's stablecoin PYUSD is expanding to 70 markets, solving the payment volatility problem that's held back crypto influencer marketing for years. Here's what it means for creator-brand partnerships.
X just rolled out mandatory disclosure labels for crypto sponsorships—but only in the US. EU, UK, and Australian creators face a regional ban, creating a messy two-tier influencer market.
Crypto brands spend millions on influencer marketing but can't prove ROI. Attribution is broken because wallets aren't users. Here's how on-chain tracking fixes it.
Nasdaq + Kraken and Coinbase + Bybit partnerships signal the end of chaotic crypto creator payments. Institutional infrastructure is here, and it's changing everything for Web3 marketing.
The influencer model is broken. Algorithms changed. A nurse in Ohio has the same reach potential as a 500K follower creator. Here's why crypto brands need thousands of micro-creators, not 20 big names.
CryptoPromo and Proleo.io just merged influencer marketing with institutional PR. Here's why integrated strategies are the only playbook left standing in Web3 marketing in 2026.
92% of Ethereum transactions now happen on Layer 2 networks with $0.01 fees. This isn't just cheaper – it's changing how crypto brands and influencers measure success. The shift from awareness to on-chain activation.
Circle just overtook BlackRock in tokenized Treasuries as the market hits $11B. But the real opportunity isn't for suits—it's for crypto creators who understand ownership now.
Kraken's new CLI puts AI agents directly into crypto markets. For creators and brands, this changes how influencer marketing works—from static posts to real-time, automated campaigns tied to actual trades.
Mastercard's new crypto partner program unites 85+ companies to fix cross-border payment rails. Here's why crypto creators and influencer marketplaces should actually care.
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